9/14/10

Lynne Lancaster and Seth Mattison

When Generations Collide:  Who They Are.  Why They Clash.

Learn how to leverage a better understanding of the generations into a more compatible, cohesive and productive workforce.

Combining rich content with savvy business strategies, Lynne Lancaster and Seth Mattison will help you recognize and bridge generation gaps—whether you are striving to recruit and retain four generations of workers, win the coming war for talent, or attract multiple generations of clients and customers.

Among the things you will learn from this session are how to:

• Understand the four generations you work with daily—Traditionalist, Baby Boomer, Generation Xers and Millennials.
• Recognize the stereotypes that prevent us from understanding a different generation.
• Identify “ClashPoints®” that cause worker dissatisfaction and attrition.
• Calculate the costs of failing to bridge critical generation gaps at work.
• Communicate effectively with all four generations of staff, co-workers, and customers.
• Evaluate and make changes in an organization’s culture that will enable all generations to thrive.

Known from coast to coast for their expertise, well researched content, and humor, Lynne and Seth will both enlighten you and offer practical solutions for solving the generational issues that challenge us all in today’s workplace and marketplace.

Backed by years of experience, supported by solid research, and enhanced by a vibrant selection of multimedia images including movie clips, and TV commercials, they will illustrate who the generations are, why they clash, and what everyone can do to bridge the gaps.

Baby Boomer Lynne and Millennial Seth will share insights and perspectives from their diverse viewpoints, bringing incomparable credibility and richness to the messages. Each of them is a trend watcher, deeply committed to helping organizations achieve higher productivity, improved morale and better retention rates.

About Lynne Lancaster ...

Lynne Lancaster is one of today's foremost cultural translators. An expert on the generations, she is co-founder of BridgeWorks, a company that advises leaders, managers, and employees on how to conduct business more successfully by bridging generation gaps at work and in the marketplace. She has worked with many of America’s best companies, including 3M, American Express, Best Buy, Citigroup, Coca-Cola, Lockheed Martin, and Wells Fargo, as well as from numerous public sector and nonprofit organizations.

She is co-author of the best-selling business book When Generations Collide: Who They Are. Why They Clash. How to Solve the Generational Puzzle at Work. A consistent favorite among CEOs, the book spent time on several best-seller lists and is one of only two titles published by HarperCollins in 2003 that has sold more copies each year since publication.

Her articles have appeared in numerous publications such as The Futurist, Nation's Business, and Public Management magazine. She has been interviewed for a wide range of national publications including The Wall Street Journal, TIME magazine, The Los Angeles Times, The New York Times, and The Washington Post.

She is a Phi Beta Kappa, summa cum laude graduate of the University of Minnesota with a B.A. in English Literature. She earned her stripes as a management consultant, coaching managers and senior executives from major U.S. companies on decoding communication issues.

About Seth Mattison ...
 
Seth Mattison’s primary interest is in workforce trends and his generation—the Millennials. He focuses on creating a better understanding of the generation gaps between younger and older workers today, how to repair them, and how bridging them can lead to greater creativity, productivity, and worker satisfaction.

As one of the millions of Millennials/Gen Yers around the world trying to make an impact in their communities and companies, Seth helps organizations deal with the challenges of effectively recruiting, managing, and retaining this generation of technology natives who are skeptical of business in general, expect flexibility and variety at work, and who want to make major contributions earlier in their careers.

Seth will validate some of your suspicions, cause you to question others, and open your eyes to new ways of thinking about and communicating with colleagues of all ages. His messages help you maximize the capabilities of your young talent, as well as maintain connections with your more experienced workforce, to drive innovation and create engaging environments.