2/13 Thomas Barnett

New Rule Sets

In a world that is changing to its foundations, businesses must adopt new rule to succeed in the global marketplace.

Thomas Barnett's remarkable insights into the most critical issues facing the United States and the world have led to his being called "one of the most important strategic thinkers of our time" in US News and World Report and "a combination of Tom Friedman on globalization and von Klauswitz on war" in The Washington Post. When Esquire arranged an interview with Donald Rumsfeld last year, it was Barnett who was chosen to conduct that interview.

His book, The Pentagon's New Map, topped bestseller lists and won praise from leaders in all sectors for its persuasive depiction of a world divided into a "globalizing Core" and "non-integrating Gap."

A third of the world's population, living in 100 countries, forms that Gap, and Barnett says our future prosperity, stability, and security depend on bringing those two billion people into the Core by whatever means necessary, including the judicious application of military force and wise nation-building - and only the United States can lead that process.

Time Warner CTO William J. Raduchel says, "If you are an investor, an executive, or a citizen - meaning everyone - you need to understand this worldview." The three-day simulations Barnett leads, in which he pits business leaders, government policy makers, and military strategists against each other in a competition designed to help them understand how the near future might unfold, are in huge demand. His presentations to business audiences have won standing ovations at conference after conference.

He'll show you why we have to "change our ruleset from A to Z" to create a safe and prosperous world. Understanding Barnett's new map of the world and its specific implications will make you not just a wiser businessperson but a better citizen, with a deeper awareness of the most wrenching policy issues our nation is destined to face.