3/12/09 Larry Keeley
Ten Types of Innovation
Innovation as a Management Discipline

Most people equate "innovation" with "new products." Through a decade of analysis Larry has identified nine other types, and innovators overlook them at their peril. As it happens, product innovation alone has the lowest return on innovation investment.

Keeley widens the frame to include innovation in customer experience, business models, core and enabling processes, channels, brand, and more. Through these enabling innovations companies have enjoyed sustainable success, such as Wal-Mart's real-time inventory management systems, Apple's digital media platform, and Target's customer experience approach.

Keeley is president and co-founder of Doblin Inc., where he has worked to develop more effective growth strategies and innovation methods for over 27 years. By applying proprietary, comprehensive innovation systems, Doblin has consistently and materially improved its clients' innovation success rates.

He also teaches graduate innovation strategy classes at the Institute of Design in Chicago, and lectures at executive education programs at Kellogg Graduate School of Management.

BusinessWeek named Keeley one of seven Innovation Gurus who are changing the field, and specifically cited Doblin for having many of the most sophisticated tools for delivering innovation effectiveness.

Read more about Keeley in this Business Innovation Factory article:
www.businessinnovationfactory.com/index.php

For a video preview of Keeley, follow this link:
www.monitortalent.com/talent/Larry_Keeley_video.html.

"Innovation can be the submarine that you sneak into the safe harbor of an unwary competitor, or it can be the clever entreaty you use to begin a fantastic lifelong relationship with your customer." -Larry Keeley

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